To quote an old saying – ‘the best camera is the one you have with you’. For most of us the camera we usually carry around is the one in our smartphone, and to be fair, they are pretty good these days. But for us self-styled photographers, the tiny sensor and limited functions in smartphones just don’t cut the mustard. We want a sensor that will support at least a high quality A3 size print, a superb quality wide aperture lens, RAW file capability for editing, and of course high ISO sensitivity without image noise that looks like marbles. And a few other features would be nice too… No smartphone offers all this – the tiny sensor and limited space for processor chips just makes that a no-no.
Sure, there are plenty of compact cameras that offer the larger file sizes and options, but find one that has the required image quality, and is still genuinely pocketable? No – either the image quality isn’t there, or they are just too big to slip in a trouser pocket… so they get left at home. There are so many occasions when I wished I had a decent camera with me instead of it being on a shelf at home. For me, the closest to this elusive beast is the Ricoh GR Digital (actually, in days gone by, I had a GR film camera and that was truly special) but I was put off buying a GR because of their reputation for dust ingress – no point in having a super-pocketable camera if you have to keep it in a bulky case all the time to protect it is there? I had a Fujifilm X100T camera for a while, but it was just a little too big to be properly pocketable, so again, it frequently stayed home.
So yesterday, Sarah from Cambrian Photography loaned me the newly launched Fujifilm X70 camera to try for a few hours while we wandered around Liverpool on our Fujiholics Photo Walk. The camera has been described in the photo press as a ‘cut-down’ version of the X100T, and it definitely has Fuji genes – it does indeed show a marked similarity to the X100T, but in a smaller form factor and without the viewfinder. All the other Fuji X-series hallmark features are still there though – the superb APS-C sized sensor that powers the X-T1 and X-T10, combined leaf and electronic shutter, processing engine and AF from the excellent X-T10, a newly developed 18mm f2 lens, and Fuji’s excellent build quality. It feels like a Fuji camera. Ah, and did I forget to mention, that LCD screen on the back can flip right round to 180° AND is a touch screen – not only can you adjust the AF target point using the touch screen, but you can fire the shutter too – very handy. This isn’t a detailed review of the camera and all its features so I won’t bore you with the whole specification – here is the link to the Fuji website.
I have to say my first reaction when I handled the X70 was a little muted – it wasn’t quite as small as I had imagined it was going to be, and the first few times I shot with it, I raised it to eye level before realising it didn’t have a viewfinder – just the LCD screen on the back. Not sure how my less than perfect eyesight was going to manage that (there is an optional optical viewfinder that fits in the accessory shoe, but I didn’t fancy that). It definitely fits in jeans or jacket pocket though… But, it felt good in the hand, all the controls and menus felt familiar, the AF is quick, very quick, and like all Fuji cameras, when it does find focus, it is deadly accurate. Even reviewing my first few shots on the screen, I could see they were going to be sharp.
The Photo Walk in Liverpool was all about street photography, capturing those little cameos of people and the city but without drawing attention to yourself, and I found I was increasingly reaching for the X70 rather than the X-T10/35mm combo I had with me. I could reach into my pocket, switching the camera on at the same time, and be ready to shoot immediately. I found I took quite a few shots from waist level, using the flip screen, and that too worked well. For some shots the 18mm lens of the X70 was a little wide, but mostly I preferred it to shooting with a longer lens, and with 16Mp, there is the option of cropping and still getting a great image. (The camera has a ‘crop’ image option, but I didn’t try that on the day..) Another feature I loved was the electronic shutter – switch to that and turn the other camera sounds off, and its completely silent – great for close-up candids.
Of the 60 or so shots I took during the day, there wasn’t one where the exposure was significantly wrong, and the 3-4 shots that weren’t sharp were down to subject movement or me ‘snatching’ as I took the photo. All the images (I didn’t even change the base settings on the camera, so all were colour JPEGs) were bright and crisp and useable straight from camera. The lens is definitely very sharp, and there is no obvious vignetting or quality fall off at the edges. With that lens, sensor and processing engine, any images are clearly going to be of comparable quality to those from an X-T1, X100T or X-T10 so no compromises there. Handling of the camera is great, and while the lack of a viewfinder may be a problem for some, the flip/tilt LCD screen is a very useful feature. The field of view of the 18mm lens is incredibly useful, and the ability to focus as close as 10cm is great too.
So during the day, the camera grew on me, and I went from ‘nice, but not for me’ to ‘when can I have one’. The launch price of £549 is pretty much to be expected for the quality and features on offer, but I would expect some softening of the street price over the next few months. Expect to see it at maybe £475 to £499 by the end of this year, at which its a definite purchase for me. Don’t forget to carry a spare battery though – the battery in mine was flat after a day’s shooting.
Here are some more images from the day (and BTW, I’d definitely recommend trying one of the Fujiholics Photo Walks – great fun, great company, and FREE – and you don’t have to use a Fuji camera either, although you’ll probably end up buying one afterwards!)