Don’t promise what you can’t deliver…

OK, not purely a photo topic, just something that really winds me up… The thrust of it is, don’t promise or offer something online that you may not be able to deliver – your customers will think less of you than if you’d never offered it in the first place.

So, two stories.

91chsWW8M9L._SL1500_#1. Interested in getting the new 35mm f2 Fuji lens, I saw it advertised online at Digital Depot. As I was keen to get it asap, and passing relatively near their Hitchin store, I ordered it for collection next day. Come the day, and just before I swung off the M1, I thought I’d give them a quick call to check all was ok. “Ah”, said the man, “we don’t actually have them in stock, but I can call you when we get them in….” So I asked why they were showing them as in stock – “well, we don’t actually link our online stock with our shop stock, so I guess we must have sold out in store…” Tried to explain that it wasn’t really on to advertise ¬†something as in stock, when it wasn’t, but it fell on deaf ears. Needless to say I bought the lens elsewhere, and probably won’t try Digital Depot again.

035#2. I received¬†an email from Stafford Audi suggesting it was time to get my car serviced, and inviting me to book online. Duly did that, selecting a date a few days on, and got a response indicating they would shortly confirm my reservation. Surprised to receive a call next day to say that day wasn’t available, and indeed the first available date with pickup and collection was a month hence! Tried to point out how frustrating this was, but again, it fell on deaf ears….

Fair to say that in both cases I had at least a ‘neutral’ view of both businesses previously, but after being offered a service/supply online that they couldn’t then deliver on, I’m seriously turned off… There are so many businesses out there offering services online, but it’s not a great idea to offer what you can’t deliver…